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Question: 1 / 400

In a scenario where a store had 100,000 shoppers and 10,000 bought a product, how would you describe the penetration rate?

15%

20%

10%

The penetration rate is calculated by determining the percentage of shoppers who made a purchase out of the total number of shoppers. In this scenario, 10,000 out of 100,000 shoppers bought a product. To find the penetration rate, you divide the number of buyers (10,000) by the total number of shoppers (100,000) and then multiply by 100 to express it as a percentage.

So, the calculation looks like this:

(10,000 / 100,000) * 100 = 10%

This means that 10% of the shoppers made a purchase, indicating a penetration rate of 10%. This metric is essential for businesses as it provides insight into how effectively they are converting potential customers into actual buyers. The other options represent incorrect calculations or misunderstandings of how to express the proportion of customers who made purchases relative to the total number of shoppers.

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