Ace the CPCA Challenge 2026 – Unleash Your Professional Power with Practice Questions!

When analyzing low-performing items for deletion, the consideration of retailer scan data is vital. Retailer scan data provides insights into sales performance, indicating how often items are sold and at what price. This data reveals patterns over time and helps identify which products are not meeting sales expectations.

Understanding sales velocity through retailer scan data allows analysts to assess whether an item is truly underperforming or if there are external factors influencing its sales, such as inventory issues or poor placement in the store. By directly linking sales data with inventory levels, time periods, and promotional activities, this data becomes instrumental in making informed decisions regarding product assortment and the justification for deleting low-performing items from inventory.

While customer reviews, competition pricing, and supplier negotiations can be important factors in product performance and market positioning, they do not provide the same level of direct quantitative analysis that retailer scan data offers. This quantitative aspect makes retailer scan data the most critical factor in this scenario.