Ace the CPCA Challenge 2025 – Unleash Your Professional Power with Practice Questions!

The evaluation of "fair share vs market gap analysis" is least likely to be conducted with POS (Point of Sale) data alone because it typically requires insights beyond just sales transactions. Fair share vs market gap analysis involves understanding how a product or brand's performance compares to its market potential and the overall competitive landscape. This often necessitates additional data sources, such as market share information, competitive pricing, and consumer behavior insights, which are not captured through POS data.

In contrast, internal promotional sales reviews can effectively leverage POS data to assess the effectiveness of promotional activities in driving sales. Similarly, same store sales analysis utilizes POS data to evaluate the performance of stores over time, isolating variables such as store openings or closures. SKU assortment analysis can also be supported by POS data to understand which products are selling well in a specific assortment and how they contribute to overall sales, allowing for informed decisions regarding inventory management. Thus, whereas POS data provides valuable insights for the other analyses, fair share vs market gap analysis requires a broader set of data for comprehensive evaluation.