Ace the CPCA Challenge 2025 – Unleash Your Professional Power with Practice Questions!

A reduction in the everyday product price on any SKU in retail stores is referred to as a promoted price. This term is used to describe a temporary decrease in price intended to encourage purchases and increase sales on specific products. Retailers often use promoted pricing as a marketing strategy to draw attention to an item, boost volume sales, attract new customers, or clear out inventory.

The distinction lies in the nature of the price change: while an everyday price or standard price represents the regular selling price of a product, a promoted price applies when there is a deliberate reduction to drive sales, often paired with advertising efforts to highlight the promotional event. This aligns with common retail practices where promotions are utilized to create urgency and incentivize consumer behavior.

Other options, while relevant in pricing discussions, do not accurately represent the concept of a reduced everyday product price. Non-promoted price typically refers to the regular price without any reductions, average price factors in the overall pricing trends without specifically indicating a reduction, and incremental price usually pertains to price changes made in steps rather than an outright reduction.