Ace the CPCA Challenge 2026 – Unleash Your Professional Power with Practice Questions!

Drive impulse purchases is not typically categorized as a primary retailer strategy for promotion. While driving impulse purchases can be part of a broader selling strategy, it may not specifically relate to how retailers strategically plan their promotions.

In contrast, building price image involves creating a perception of value and fairness in pricing, which directly influences consumer behavior and retailer reputation. Making a competitive statement typically refers to positioning the retailer in relation to competitors, emphasizing strengths or unique offerings that attract customers. Inducing trial focuses on encouraging customers to try new products, often through samples or promotions, which is a common strategy to enhance customer acquisition and expand market reach.

Each of these strategies is integral to a retailer's promotional planning cycle, as they aim to generate customer interest or loyalty in a structured manner that ultimately supports sales growth. In contrast, driving impulse purchases, while beneficial for sales, does not necessarily entail a strategic promotion plan but rather focuses on an opportunistic sales approach.