Ace the CPCA Challenge 2025 – Unleash Your Professional Power with Practice Questions!

Promotional displays in a store serve multiple functions, but one of their primary purposes is to promote high-margin products. These displays are strategically designed to highlight certain items, particularly those that yield higher profits for the retailer. By showcasing these products prominently, retailers can encourage customers to purchase items that contribute significantly to their overall profitability.

When high-margin products are positioned effectively within promotional displays, they capture the customer's attention and influence purchasing decisions. This targeted emphasis can lead to increased sales for these specific items, thereby enhancing the store's financial performance.

Additionally, while increasing foot traffic and creating aesthetic appeal are important aspects of a retail environment, they serve more as supportive functions rather than the main objectives of promotional displays. Hiding less popular items is contrary to the primary goal of promotional displays, which is to highlight products that the store wants to sell more of, especially those that enhance profitability.