Ace the CPCA Challenge 2025 – Unleash Your Professional Power with Practice Questions!

Placing items on the bottom shelf is a strategic decision often made by retailers. One key reason is that it encourages shoppers to exert a bit more effort to locate certain products, particularly those that are less expensive or less profitable. This strategy can guide consumers toward higher-value items that are positioned at more accessible heights, while the items on the bottom shelf may not be as visible or appealing.

Offering adequate holding power for low-velocity items also plays a role. These are items that do not sell as quickly, and placing them on the bottom shelf allows retailers to maintain an organized display while also allowing space for more popular products higher up.

Positioning high-profit items at eye level is a common merchandising tactic. Consequently, by placing less desirable or lower-margin items on the bottom shelf, retailers can effectively direct customer attention to more profitable products.

This rationale supports the understanding that options relating to how shelf placement can influence shopper behavior are all interlinked. Hence, emphasizing the significance of bottom shelf placement for less desirable items is a sound retailing practice.