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How many steps are there in the original Category Management Process published by ECR sub-committee?

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8

The original Category Management Process published by the Efficient Consumer Response (ECR) sub-committee comprises eight distinct steps. This comprehensive process intends to facilitate collaboration between retailers and manufacturers to optimize product assortment and enhance consumer satisfaction. Each of the eight steps serves a purpose in creating a structured approach, focusing on understanding the category, defining objectives, determining roles, and developing strategies. The detailed methodology encourages both parties to align their goals and efforts effectively, ensuring that consumers receive the ideal offerings while maximizing business outcomes for involved stakeholders. Understanding and applying all eight steps is crucial for successful category management and achieving sustained results in retail environments.

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