Ace the CPCA Challenge 2025 – Unleash Your Professional Power with Practice Questions!

Question: 1 / 400

Which of the following is NOT a purpose of category reviews?

Assess competitive activity

Identify business risks

Set product prices

Setting product prices is not typically considered a primary purpose of category reviews. Category reviews are aimed at evaluating and optimizing product offerings within a specific category to align with overall business objectives and market conditions. They focus on understanding consumer behavior, analyzing sales data, and assessing competitive dynamics. While price setting may be influenced by the insights gleaned during a category review, the primary goals include assessing competitive activity to understand market positioning, identifying business risks that could impact category performance, and evaluating past performance to inform future strategies. The emphasis of category reviews is on strategic decision-making rather than direct pricing decisions, which is often a more granular aspect of retail management or marketing strategy.

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Assess past performance

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