Ace the CPCA Challenge 2026 – Unleash Your Professional Power with Practice Questions!

Question: 1 / 400

Which of the following factors does NOT drive base sales?

Distribution

Advertising

Price reduction

The factor that does not drive base sales is the non-promoted price. Base sales are the sales volume generated by a product under normal market conditions, without the influence of promotions or marketing activities. Non-promoted price refers to the regular selling price of the product when it is not on discount or promotion.

Distribution, advertising, and price reductions all play critical roles in influencing base sales. Distribution ensures that the product is available to consumers, while effective advertising raises awareness and generates interest. Price reductions can temporarily boost sales but do not contribute to the calculation of base sales as these figures generally reflect sales at full price or regular pricing conditions.

In contrast, the non-promoted price remains constant irrespective of promotions, and thus does not actively contribute to stimulating additional base sales, underscoring why it is the correct answer in this context.

Get further explanation with Examzify DeepDiveBeta

Non-promoted price

Next Question

Report this question

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy