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What is primarily evaluated during the Category Scorecard step?

Market potential

Performance metrics and benchmarks

During the Category Scorecard step, the primary focus is on performance metrics and benchmarks. This process involves evaluating how well a particular category of products is performing against established criteria and objectives. By assessing performance metrics, analysts can gain insights into sales trends, inventory levels, market share, and customer engagement within the category. Benchmarks provide a standard for comparison, allowing analysts to identify areas of strength, as well as opportunities for improvement.

Moreover, performance metrics can help in making data-driven decisions that influence category strategies, promotional efforts, and inventory management. The purpose of this evaluation is to ensure that the category aligns with overall business objectives and customer needs, contributing to effective category management. This thorough assessment helps in refining future category strategies and enhancing overall performance.

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Product pricing

Retailer feedback

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